Sales Manager vs. Business Development Manager – What’s the Difference?
Sales Manager vs. Business Development Manager – What’s the Difference? It’s true — in many companies, the roles of Sales Manager and Business Development Manager often get mixed up. But while they share the same goal of boosting revenue, their focus, strategy, and timelines are very different. Sales Manager: The Driver of Today’s Success A Sales Manager’s mission is clear: hit the numbers now. They lead the sales team, track daily and monthly targets, and ensure deals are closed efficiently. 🎯 Focus: Today’s targets 🤝 Core Role: Lead the team to close deals 🔄 Process: Improve and refine current sales strategies 💰 Impact: Drive short-term revenue growth Business Development Manager: The Builder of Tomorrow A Business Development Manager (BDM) takes the long view. Instead of chasing immediate deals, they focus on future growth — exploring untapped markets, forming partnerships, and creating the opportunities that sales teams will later close. 🌍 Focu...